The modern media landscape has become more digitised than ever before. Whilst this could be seen as detrimental to print media, the truth is the not so simple. In many cases the existence of digital media in fact helps rather than hinders a new generation of print magazine makers.
Some titles have discontinued their print magazines, but for the most part the industry and consumers alike still see printed magazines as a relevant format, despite the persistent perceived threat of digital media. In this thesis I attempt to discover the reasons why, in such a highly digital landscape, the printed magazine still exists and is as relevant as ever. The reasons for this vary, but have largely to do with inherent human psychology and preferences for physical experiences, the desire to slow down and consume media in a more reflective way, as well as the idea of displaying Cultural Capital to others.

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